Three Ways to Work Together.
One Goal: Marketing That Runs.
Every engagement is different, but the approach is the same — start with what matters most, build the system, and make sure it works before I step back.
How I Work
Flexible Engagement Models Built Around What You Actually Need
Your marketing leader on a part-time, ongoing basis. I join your leadership team, own the marketing function, and operate as your VP Marketing — typically 2–3 days per week. Best for companies that need senior leadership but aren't ready for a full-time hire.
Fractional Role
Your marketing leader on a part-time, ongoing basis — I join your leadership team and own the marketing function without the full-time hire.
Embedded Role
A focused, intensive engagement — usually 3–6 months — where I go deep on a specific challenge like a repositioning, market launch, or building the GTM from scratch.
Advisory Role
Ongoing strategic counsel for founders and CEOs who have a team in place but want experienced guidance on direction, priorities, and key decisions.
What the First 90 Days Typically Look Like
The First 30 Days
Listen, Learn, Diagnose
Every company is different, but here's the general rhythm.
I spend the first few weeks understanding your business from the inside: your market, your customers, your competitors, what's been tried, what's working, what's not. I talk to your sales team, review your data, and sit in on customer conversations.
By the end of month one, you'll have a clear picture of where marketing stands today and a prioritized plan for what to tackle first.
Days 30–60
Build the Foundation
This is where the strategic work happens. Depending on what's needed, this could mean defining your ICP, building a positioning and messaging framework, designing the GTM plan, or restructuring your channel mix.
At the same time, I start building the operational infrastructure — CRM setup, dashboards, campaign architecture, vendor relationships — so we're not waiting to execute.
Days 60–90
Execute and Measure
Campaigns are live. Dashboards are reporting. The team knows what they're doing and why. I'm running the day-to-day operation, testing what's working, and adjusting what isn't.
By the end of 90 days, you have a marketing system that's producing results — not a strategy deck sitting in a drawer.
What I Typically Take Ownership Of
Strategy & Planning
Market and competitive analysis
ICP definition and audience research
Positioning and messaging frameworks
GTM strategy and channel mix
Pricing and packaging guidance
Brand strategy and narrative
Operations & Execution
Integrated campaigns (paid, organic, email, events, partnerships)
CRM implementation and marketing automation
Sales enablement (playbooks, talk tracks, training)
Dashboards, reporting, and attribution
Team hiring, management, and development
Budgeting and vendor/agency oversight
Clarity. Focus. Execution. Traction.
Founders don’t have unlimited time, money, or patience.
Futurity exists to eliminate confusion, sharpen your next moves, and accelerate your growth — without bloated teams or misaligned execution.
Jodi Scarlett
President, ProStar Restoration & Cleaning
“Futurity is simply Brilliant. The creative ideas combined with their exceptional organization and deep marketing knowledge make them the best in the business!”