Fractional CMO for Startups Building Tomorrow’s Tech
If You Can't Explain It Simply, You Can't Scale Quickly.
Your innovation is groundbreaking. Your runway is limited. Your message can’t be complicated.
Startups in complex tech often struggle to clearly explain their unique value. Confusion slows growth, complicates fundraising, and stalls sales.
I specialize in turning your complex ideas into clear, compelling stories that investors fund, customers buy, and talent believes in. Once your message is crystal clear, everything moves faster.

Robert Urbanowski
Fractional CMO
Futurity Consulting
Clarity Is Your Fastest Lever
Shorter Fundraising Cycles: Investors instantly understand your unique value.
Faster Sales: Customers immediately see why they need your solution.
Aligned Teams: Employees clearly understand and articulate your vision.
Clear messaging isn’t just marketing—it’s strategic fuel for your entire startup engine.
What I Do as Your Fractional CMO
Strategic Clarity
Craft a sharp, differentiated value proposition
Simplify complex technical messaging
Align positioning across sales, investor, and marketing communications
Execution Leadership
Lead marketing strategy and planning
Guide pitch deck development, investor communications, and website messaging
Direct teams (internal or external) to ensure clear messaging consistently drives growth

Your Next Steps.
Bertrand Groulx
President, SENS
“Futurity provided us with the experience and professional guidance we needed to create a solid brand with a purpose-driven identity. The team gave us the confidence we needed to proceed on building our business and kept us on brand from inception through to website and product packaging. The value of their objective, well-organized, and carefully guided creative process is immeasurable to any brand.”
Who I Work With.
Early-stage and growth-stage tech founders. If your innovation is hard to explain but too important to misunderstand, we should talk.
Book a Clarity Call
A quick, no-pressure conversation to clarify your current challenges and goals.
Get a Clear Action Plan
Walk away with actionable insights about your messaging and positioning.
Accelerate Your Execution
Turn strategic clarity into rapid traction, growth, and funding success.